OUR STORY
Born in London. Evolving with purpose.
Habibi London began with an idea in 2019 and was brought to life in 2020, a vision for a fashion brand that could reflect the character of modern London while leaving room for individuality, culture and personal expression.
From the beginning, Habibi London was never intended to be defined by a single collection or a passing trend. It was created to evolve.
After its first chapter, the brand took a considered pause between 2024 and 2026. During that time, the vision continued to develop, allowing Habibi London to return with greater clarity and a renewed sense of direction.
Today, Habibi London is entering its next chapter.
Starting with carefully considered essentials and growing into a broader fashion and lifestyle house, the brand is built around understated confidence, contemporary expression and the belief that what you wear should feel unmistakably yours.
This is Habibi London.
The next chapter starts here.
Why Habibi London?
A name with feeling.
The word Habibi comes from Arabic and translates to “my love.” It is a familiar expression of affection, warmth and connection, a word that can be shared between people, cultures and generations.
That feeling sits at the heart of Habibi London.
We chose the name because fashion, like language, is a form of expression. It can say something about who you are, where you come from, and how you choose to be seen.
Habibi London is our interpretation of that idea, bringing together London’s character, contemporary fashion and a sense of connection.
A name with meaning.
A brand with a point of view.